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How we play
Who are we?
Defining the foundation & direction of your brand, what it stands for
How do we get known?
Defining how and where we will tell you story - defining the narrative that will set us apart and how we can bring it to life
How do we show up?
Crafting the characteristics of your brand, how it acts and sounds
What are we called?
Helping you name stuff
What will we say?
Honing down the key messages that will help you communicate value to your customer
Is what we're doing working?
Understanding how people see you and identifying how and where we can improve
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